Rikchari
Rikchari is a peruvian socially concerned coffee brand that stands for sustainability. The brand’s name means “wake up” in Quechua, so the design team worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. The project seeks to tell the world that Peru has one of the best areas for growing coffee.
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