Kweichow Moutai Osaka Expo Edition Baijiu Packaging - Graphic Design Magazines

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Kweichow Moutai Osaka Expo Edition

Moutai is a commemorative liquor designed for the 2025 Osaka World Expo. Taking inspiration from the exterior of the China Pavilion at the Osaka World Expo, it resembles a traditional Chinese book and is produced using eco friendly materials. The wine bottle is surrounded by metal landscape, and the metal bottle cover can also be reused. The most unique idea is the metal timeline at the top of the box, representing the century long intersection of Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.

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Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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